IBM works with Adobe to introduce teens to basic design principles

ARMONK, NY, / PRNewswire / – IBM (NYSE: IBM) announced today that it is providing free online courses and a digital badge as part of a collaboration with Adobe. The collaboration is designed to help prepare students, especially those from disadvantaged backgrounds, for successful academic and professional careers by teaching them basic design principles and creativity tools that are highly valued by employers today. ‘hui. All courses are provided free to learners through IBM’s SkillsBuild for Students program (

“IBM thanks Adobe for collaborating on content that can help prepare learners of all backgrounds for the professional workforce,” said Justina Nixon-Saintil, IBM vice president and global head of its development initiatives. corporate social responsibility. “Students preparing for a career in any industry need to be comfortable with a range of technical and people-centered skills. The Adobe and IBM collaboration aims to inspire creativity and help students become better communicators and team members as they increasingly join the professional workplace ranks. “

IBM SkillsBuild for Students offers free visual design courses that aim to help teens be more successful when they start their careers. For example, the program offers a “Fundamentals of Design” course, co-developed by Adobe and IBM. It helps learners recognize what a good design looks like, allows them to hear from experienced design professionals, and get resources to help them apply design principles to real projects. Learners explore the value of visual consistency, balance and proportion. Students also have access to organized courses on industry standard creativity tools such as Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

“Creativity and content fuel the global economy,” said Mala Sharma, vice president and general manager of Creative Cloud Product Marketing & Community at Adobe. “No matter what career you choose, creative expression and storytelling will not only continue to be necessary but expected, which is why creative skills are of utmost importance to the future workforce. Adobe is proud to partner with IBM on its SkillsBuild for Students program. teach essential creative skills that will prepare students to thrive in a changing world. “

Such skills are essential for a variety of occupations and prepare learners for their future experiences in the workplace. For example, this learning program will help students present ideas to each other and to clients, engaging them through clear and engaging storytelling. Upon successful completion, students receive a Fundamentals of Design badge that can be used on their resumes to show potential employers what they have learned.

In addition, the partnership with Adobe includes other interactive learning activities and self-assessments, such as one that allows students to explore the different creative personalities they can express through the visual arts. Created from psychological research, the exercise helps learners understand and maximize their creative potential, in all spheres of life, including the workplace.

The test assesses the habits and tendencies of learners – how one thinks, acts and sees the world. Learners can find out whether they are artists, thinkers, adventurers, creators, producers, dreamers, innovators or visionaries. Each type can make a unique contribution to a given team at school, at home, and at work.

Research has shown that creativity and the “4 Cs” of critical thinking, communication, collaboration and creativity can help young people develop academically, civically and professionally. In fact, adolescents from disadvantaged backgrounds who engage in the arts, including the visual arts, perform better in adulthood than their peers who were not involved in arts-related programs, according to one. National Endowment for the Arts report. (

The Adobe course is available in English, Brazilian Portuguese, and Spanish. These courses and many more, such as technology and professional skills in the workplace, are available at

Teachers who use the basics of the Design Course with Students can find other free offers to help them unleash their students’ creativity on the Adobe Education Exchange at


© Press release 2021

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