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Design strategy


We know the pandemic has caused great upheaval and uncertainty for businesses, but it has just as often served as an accelerator of trends that are already shaping our competitive landscape. Among the most important truisms which are only confirmed: for brands to stand out, they must take a stand. According to a recent global …

I tell my students that while the item inside their packaging is the commodity, it is the packaging that provides the value (while protecting, containing and providing utility of use, of course). However, when it comes to packaging options, many of us seem to separate the product from the packaging and focus on reducing costs. …

The United Nations High Commission for Refugees is working with MIT’s D-Lab to develop design strategies that enable refugees to solve their own problems rather than relying on solutions provided by aid agencies (+ interview). UNHCR has teamed up with D-Lab, a unit at Massachusetts Institute of Technology that develops user-centered design strategies, to explore …

The Wendy’s NextGen store format is one of at least half a dozen store models available to franchisees around the world. (Photo provided) While even Wendy’s management would likely admit that the brand can’t be everything for everyone, the Ohio-based QSR is hoping their design strategy can put it firmly on track to be the …

You are reading Entrepreneur United States, an international Entrepreneur Media franchise. When it comes to the concept of innovation among fast food chains, few are as successful as Wendy’s in the area of ​​design innovation. Education Images | Getty Images “We’ve been a leader in designing innovative restaurants since day one with our pickup window, …

Researchers at Nagoya University have synthesized a unique molecule with a surprising property: it can absorb near infrared light. The molecule is composed only of hydrogen and carbon atoms and offers prospects for the manufacture of organic conductors and batteries. Details were published in the newspaper Nature Communication. Organic chemist Hiroshi Shinokubo and physical organic …

Design leadership courses go beyond aesthetics (Image: Pixabay / Representational) – Written by Sujatha Kumaraswamy I have long believed that the companies that emerge as leaders are the ones that can face uncertainty with innovation and fresh design. For innovation to take place, we need enthusiasts who can think differently, invent, innovate and simplify the …

Using ultra-bright x-ray flashes, a team of researchers have located a potential target for new sleeping sickness drugs: Scientists have decoded the detailed spatial structure of a vital enzyme in the pathogen , the parasite Trypanosoma brucei. The result provides a possible model for a drug that specifically blocks this enzyme and thus kills the …

The first part of this blog series explored why training and development professionals must apply a compelling design strategy to the overall design of the learning environment. Now let’s take a look at the seven guiding principles of the PDS: 1. Reduction: simplify complex tasks. 2. Tunneling: Guided Persuasion – giving control to the experts.3. …

A new drug design strategy could increase the chances of not developing resistance to antibiotics. The image shows cells of E. coli under stress from the DHFR-targeting antibiotic trimethoprim in a 2015 study prior to the research reported in this article. The green color comes from the GFP protein fused to DHFR and shows the …