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Traditional marketing was known for its backwards approach. The idea was to create a cumulative series of messages called brand impressions. Marketers bought materials and launched campaign after campaign, designed to generate enough awareness for the consumer to respond to these messages at the time of purchase and purchase the product. Hannah Grove, executive vice …

The factory model is a creative design model whose intention is to provide an interface for creating families of related or dependent objects without specifying their concrete classes. The creation logic is encapsulated in the factory which provides a method for its creation or delegates the creation of the object to a subclass. The client …

The decorator model is one of the structural models of GoF and dynamically adds logic to an object. Instead of inheritance, the decorator adds functionality at runtime. They introduce great flexibility. In the typical implementation, the decorator and the target object must implement the same interface. The decorator wraps the target object and adds its …